The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage
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the current transformation of isolated state-dominated economy to market-driven integrated global economy creates business challenges and opportunities around the globe. In the last ten years, these authors over a hundred global companies through a variety of research methods and here studied their findings distilled into four main goals to reach the executives, must convert to a company into a global success in identifying and using opportunities major markets. Convert global presence into global competitive advantage. Maintain a global mindset to recognize and exploit good ideas, wherever they occur. And reinvent the global game by creating value for customers. Case Studies with Yahoo! Show, Wal-Mart and other global actors, how can the authors findings are applied in real situations.
The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage
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