Doing Buisness in Emerging Markets: Entry and Negotiation Strategies
Product Description
Doing Business in Emerging Markets: Entry and Negotiation Strategies < ; span> is an authoritative and timely guide for executives who are contemplating business in these markets. Including Numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will therefore find this an invaluable aid to understanding emerging markets. Doing Buisness in Emerging Markets: Entry and Negotiation Strategies