International Marketing Research
Product Description
Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes readers through all phases of developing and conducting international marketing research – from analyzing the nature and scope of the research, to the preliminary stages, gathering data, designing the questionnaires, sampling, analyzing the data, and more – plus includes numerous country-specific examples and provides valuable training in using the Internet for research purposes. Presents broad and comprehensive coverage of the most current information on research methodologies available. MarketWatch Contains examples and references from ongoing international marketing research projects, and offers country-specific information to aid researchers in conducting studies in at international level. Shows how to use the internet as resource to effective.
International Marketing Research
Tags:Current Information, Effective Marketing, Information Research, International, International Marketing Research, Internet Research, Marketing, Marketing Product, Marketwatch, Presents, Product Description, Questionnaires, Research, Research Methodologies, Research Projects, Research Purposes, Sampling, Scope, Sound Theoretical Base